Marketing News

Beetles Gel Polish Brings ‘A Taste of Spring’ To New York City

A pop-up at the Big Apple's Maison Welles introduced the brand's Taste of Spring Gel Box.

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By: Lianna Albrizio

Associate Editor

With the start of spring less than three weeks away, nail art enthusiasts are ditching DIY routines for some fresh air and camaraderie. On March 3, Beetles Gel Polish transformed the Big Apple’s Maison Welles into a “Taste of Spring” activation. The pop-up showcased the brand’s continued expansion of community-driven experiences across the US. Multi-Sensory Escape Centered around the theme “Get a Taste of Spring. Refresh the Year Ahead,” the activation ...

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